Is videochat legal in Romania?

Yes, the videochat activity is legal under certain conditions: a registered company with the corresponding NACE code, employment contracts or sole-trader status for adult models (over 18), documented age verification. Advertising may mention studios or platforms with this legal setup.

What can I not promote even in the adult niche?

Explicit pornographic content, images with full nudity, escort or prostitution, content with minors or ambiguous age, unauthorized aphrodisiac drugs, products without ANSVSA approval.

Which publications accept this niche?

Some of the partner publications accept this niche, especially lifestyle, men's lifestyle and entertainment websites that keep their editorial decency but accept proper topical articles (sex shop, premium lingerie, plus videochat services in B2B mode or model recruitment).

18 plus niche

Publishing Adult and Videochat articles. What it is and how it helps me

Q: Can I use images with attractive models?

Non-explicit artistic images are accepted on most publications. Necklines, premium lingerie, body art are generally accepted. Full nudity or sexually suggestive scenes are refused. Each publisher has its own rules, which we validate on receipt.

Publish articles for sex shops, premium lingerie, videochat studios (B2B or recruitment), adult products, within the limits of editorial decency imposed by the publisher and of Romanian legislation.

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Catalogue filtered by niche The publisher has the final say Fixed price, shown on the offer

18+mandatory mention

Publisherhas the final say

RORomanian publications only

Fixed priceshown on every offer

Legal framework

The legal framework in Romania

Adult activity is regulated by category:

Sex shop. Trade in adult products, authorized without special restrictions beyond the usual commercial ones.
Videochat. Service activity under NACE code 9609 or 9329, registered companies with adult models (over 18), employment contracts or sole-trader status. Tax and contributions paid like any economic activity.
Lingerie. Standard trade, without additional restrictions.
Escort services and prostitution. Forbidden in Romania. Art. 213 of the Criminal Code sanctions procuring.
Pornographic content. Forbidden for uncontrolled publication, according to Law 196/2003.

Rules for advertising

According to the Audiovisual Code and advertising legislation, adult advertising material must:

Include the "18 plus" mention, visibly.
Not contain minors or people who look under 18.
Respect editorial decency, without explicit images.
Not suggest escort or prostitution services.

Important

Publishers have complete freedom to refuse content even if it is legal. Editorial decency differs significantly between publications. Articole PSK refuses orders that contain explicit content or that suggest illegal activities.

What you can publish

Online sex shops

Stores with adult products, toys, accessories, product recommendations, intimacy guides.

Premium lingerie

Lingerie brands, swimwear, fashion accessories. Artistic images accepted, without nudity.

Videochat studios (B2B)

Recruitment of adult models, B2B announcements for businesses in the industry, beginner guides (within a legal framework, without sexualization).

Dating, matrimonial

Dating apps, matrimonial websites, matchmaking services. Promotion in normal marketing mode.

Intimate wellness, supplements

Intimate health products (with ANSVSA approval), supplements, authorized medical therapies.

Education, guides

Educational content on intimacy, relationship guides, couples therapy, sexual health information.

What you cannot publish

Explicit pornographic content, sexual scenes, full nudity.
Escort services, prostitution, erotic massage in any form.
Content with minors or people of ambiguous age.
Promotion of aphrodisiac drugs, supplements not authorized by the ANSVSA.
Videochat recruitment without age verification (requires a CV and a verified ID).
Videochat studios that cannot prove a legal framework (company and model contracts).

Frequent questions

Frequently asked questions

Cannot find your answer here? Write to us from the contact page.

I am an online sex shop. Can I promote products without problems? −

Yes, authorized sex shops are accepted on most lifestyle publications. Articles must be informative (product guides, recommendations) and respect editorial decency. Product images are accepted, but not images with models in an explicit context.

I am a videochat studio. Can I recruit through an article? +

Yes, B2B announcements for recruiting adult models are accepted, with the explicit mention "over 18" and "employment contract or sole-trader status". Messages that promise exaggerated earnings or omit the contractual conditions are not accepted.

Can I use images with attractive models? +

Yes, but in a decent context. Professional models, fashion editorial, lifestyle photography. Sexually suggestive images, extreme necklines or suggestive poses are not accepted. The publisher has the final decision.

Are prices higher in this category? +

Generally yes, a premium over the standard price, because the publisher takes on a reputational risk. The catalog shows the price transparently.

See the other article types as well

Every type has its own page, with rules, examples and usage recommendations.

Betting and casino Publications that openly accept the gambling niche. Details Alcoholic beverages Publications that accept responsible promotion. Details Branded article Your name and your links, in publications with authority. Details All types Compare the 7 types and pick what fits you. See the list

Promote in the 18 plus niche with editorial decency

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