Publishing alcoholic beverage articles. What it is and how it helps me
Publish articles for wineries, distilleries, craft breweries, spirits, gourmet lifestyle, according to Law 196/2003 and the European recommendations for responsible advertising.
The legal framework for alcohol advertising in Romania
Promoting alcoholic beverages is regulated by:
- Law 196/2003 on preventing pornography (it also includes restrictions on advertising for addictive substances).
- CNA Decision 220/2011 on the Audiovisual Code. The chapter on alcohol advertising, applicable to TV and radio and extended editorially to online.
- The Fiscal Code, Title VIII. Excise duties on alcohol. Producers or importers must prove payment of the excise duty.
- Government Emergency Ordinance 12/2006. Ban on selling alcoholic beverages to minors under 18.
- EU Code on Commercial Communications for Alcoholic Beverages. Voluntary recommendations applied by the industry.
Rules for advertising
The advertising material must not:
- Address minors under 18 directly (language, images, extremely youthful contexts).
- Suggest that alcohol improves physical, intellectual, social or sexual performance.
- Associate alcohol with driving vehicles or operating machinery.
- Present abstinence as a negative attitude.
- Promote excessive consumption or drinking competitions.
- Contain images with minors or people who look under 25.
- Claim therapeutic or medical effects of alcohol.
"Excessive alcohol consumption is seriously harmful to health". A standard text recommended in responsible advertising, although not mandatory online (it is mandatory on packaging and TV). Many Romanian publications require it as editorial policy.
What you can publish
Authorized wine cellars, range presentations, tasting events, international awards, pairing guides.
Producers of tuica, vodka, whisky, local gin, with the ANSVSA authorization and the excise duties paid mentioned.
Craft beer producers, microbreweries, seasonal range launches, craft beer festivals.
Venues specialized in cocktails, wines, beers, events with a gourmet alcohol theme.
Wine shops, distillery stores, rare wine retailers, monthly subscriptions.
Tasting articles, sommelier, wine culture, the history of traditional drinks. Educational content accepted on broad categories of publications.
Content recommendations
The most effective articles in the alcohol niche are those that:
- Emphasize quality, tradition, terroir, not the alcoholic effects.
- Include pairing recommendations (wine and food, cocktail and occasion).
- Present the cultural context (the tradition of Romanian wines, the history of local distilleries).
- Use elegant images (bottle, glass on a table, vineyard, still), not parties with excessive consumption.
- Include moderation mentions and responsible consumption.
Frequently asked questions
Cannot find your answer here? Write to us from the contact page.
I am a small winery. Are the prices affordable for my budget? −
Can I promote a cocktail bar with weekly discounts? +
I am an importer of Scotch whisky. Do I need Romanian authorizations? +
Can I include a direct online purchase link in the article? +
See the other article types as well
Every type has its own page, with rules, examples and usage recommendations.
Promote the tradition and quality of your winery or distillery
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